A reality tv show for the people
Placing the unemployed ahead of the employment game
What is Head Start?
Headstart is a transformative reality TV show hosted by Madelein Smit, a renowned recruitment expert. Set against South Africa’s challenging job market, the show offers a lifeline to job seekers through a dynamic
blend of personal stories, expert advice, and hands-on career coaching. Each episode follows a job seeker’s journey from personal interviews and resume revamps to interview preparations and styling sessions. With insights from industry experts and practical guidance, candidates receive the tools needed to secure employment. “Headstart” not only highlights the struggles of job seekers but also celebrates their triumphs as they land their dream jobs, providing hope and actionable strategies for many.
YOU CAN BE A PART OF THE CHANGE SO DESPERATELY NEEDED
People resonate and respond to story telling and one persons trash
can always be another persons treasure; this saying can be
translated into the turmoil that people experience through their
careers.
Job seekers face many challenges; from landing your first job to
climbing the career ladder, to mom`s in the workplace and also
being retrenched.
We find job seekers from a diverse profile of disadvantages and
each person has something in common – they all need to work and
therefore this show will help millions of South Africans to have
access to the fundamental information that they need and can use,
just by tuning in and seeing things through the lives of people who
enter the lack of education
Being involved in the production and hosting of THE CHAIR on
SABC1 it was evident that a TV show dedicated to the
unemployment of South African`s is a need that cannot be ignored.
As a recruitment specialist with over 10 Years in the industry, the
lack of education from job seekers is what remains the biggest
struggle for the employed, unemployed and underemployed.
About VIA - DSTV Channel 147
Headline Sponsorship
As a headline sponsor, your company becomes a driving force for positive change in addressing the unemployment crisis alongside Headstart.
ELEMENTS
Duration
No of Elements Per Show
Premier show (Prime)
Repeat show (Prime)
Repeat show (OffPeak)
Total Value
Opening & Closing Billboards
Ad Bumpers - Top
Ad Bumpers -Tail
In program TVC
Squeeze back
Integration
VIA Spot package
10”
5”
5”
30”
10”
.
30”
2
.
2
2
1
1
Integration (incidental branding and verbal mention) in a minimum of two episodes
60 ads per month, for 4 months (70% in prime time)
26
.
26
26
13
13
26
.
26
26
13
13
52
.
52
52
26
26
R156 000
.
R140 400
R140 400
R130 000
R85 800
R43 500
R732 000
VALUE OF CAMPAIGN (excl VAT)
COST OF CAMPAIGN (excl VAT)
R1 428 100.00
R 450 000
Associate sponsorship
As an associate sponsor, you position your company as a game changer in tackling the unemployment crisis alongside Headstart.
ELEMENTS
Duration
No of Elements Per Show
Premier show (Prime)
Repeat show (Prime)
Repeat show (OffPeak)
Total Value
In program TVC
Squeeze back
Integration
VIA Spot package
30”
10”
.
30”
1
1
Integration (incidental branding and verbal mention) in a minimum of one episode
60 ads per month, for 3 months (70% in prime time)
13
13
13
13
26
26
R130 000
R85 800
R21 750
R549 000
VALUE OF CAMPAIGN (excl VAT)
COST OF CAMPAIGN (excl VAT)
R786 550
R170 000
YOU CAN BE A PART OF THE CHANGE SO DESPERATELY NEEDED
You can count on me for any of your needs. I built my company on a bedrock of love, with a passion for what’s possible and a commitment to being an unstoppable force for positive change. Here we discuss everything HR, Recruitment and how to elevate the brand and culture of your company.
- 076 012 9901
- info@madelein.co.za