Living Life in Full Colour

My purpose is to serve. My company is built on a foundation of love, passion for what is possible and a commitment to be an unstoppable force for good. We discuss all things HR and Recruitment, as well as how to elevate your brand and company culture.   

Recruitment Specialist

I am a market leader in the recruitment industry, offering my clients top talent across all industries at affordable rates with fresh talent locally and internationally.


I deliver the best candidates across every sector and industry to help your company with management and executive positions.

Brand Influencer

Essentially, my role as an HR influencer is to advocate for brands and aid them in strategising, executing, and managing their marketing and advertising campaigns through social media.

TV Personality

In-house HR Specialist for the SABC1 reality TV show The Chair, which is hosted by me. The show has been created to fuel hope for South Africans that are unemployed. 


A businesswoman and entrepreneur who has founded several companies such as the digital marketing company It's Madness and the Boeing 737-400 that became an elegant culinary masterpiece.


As a podcast enthusiast, I'm excited about sharing my voice and insights on podcast platforms such as The Vent, a conversation between friends, and a Job Seekers Podcast, for getting ahead of the employment game that is launching soon.

Marketing Specialist

The process of developing and marketing brands to achieve business goals. I enjoy the challenge of refining branding that resonates with today's cultural shifts.

MC Speaker

Distinquished, award winning entrepreneur, broadcaster, speaker, MC, and conference facilitator who leads seminars and talks on business and personal development, as well as youth discussions in schools.

Content Producer

ETV Sterstatus S5 Producer

As the producer of season 5, I had the incredible opportunity to witness firsthand the intricacies of producing a TV series, all while being a part of the remarkable personal growth journey these women embarked on. Our show seamlessly blended educational workshops and thrilling challenges, culminating in a grand finale where the deserving winner was crowned. Sterstatus, a show that focuses on the inspiring journey of women from all corners of the nation, who unite to vie for the prestigious opportunity of hosting the upcoming season, aired on ETV.

Recruitment Services

If you think hiring a professional is expensive, wait until you hire an amateur.

It is my pleasure to introduce myself as Madelein, recruitment specialist, headhunter, and host on South Africa’s first TV show – The Chair. Through my passion for recruitment, I am on a journey to influence the human element. As a recipient of the Standard Bank Women of the Year Award in 2019, I am privileged to be recognised as a force to be reckoned with. I am passionate about connecting talented individuals with great companies, and with my entrepreneurial spirit, I am sensitive to the cost of getting it wrong, as well as the impact of this on your business.  

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Successful Placements
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Companies working with me
Brand Influencer

If you change the way you look at things, the things you look at change.

There is a need for a change in how companies source talent. Recruitment specialists can find the most qualified candidates in a fraction of the time than that of your internal hiring team. Our access to talent in the market is unparalleled. Let’s face it, job ads are outdated and filtering is no longer effective. I am the resource you need to attract talent to your company and communicate your values and culture through the tools of our digital age.   

TV Personality

The Chair SABC 1

“The Chair” is a reality show which provides employment opportunities to unemployed South Africans.

This first-of-its-kind television show, produced by Mountain Top Productions and hosted by Mpho Monareng and Madelein Hendricks, sees four candidates compete for one job.

While participating in the show as a HR Specialist and judge, I provide hopeful candidates with some of the tools they need to secure employment.

“Job seekers genuinely do not know where to apply for work, how to structure their CVs for the best results, and even what it takes to nail an interview,” said Hendricks.

Many South Africans have to deal with the dreadful reality of unemployment. This show hopes to make a difference and have an impact. 

As somebody who has spent her career understanding the challenges that people face when searching for work, Hendricks has been described as a connector and a communicator.


Education is the most powerful tool to change the world

Dedicated to bettering job seekers’ chances of finding employment, the job seekers podcast will be launched soon. In addition to covering topics that are insightful and inspiring for new job seekers, it will also provide a platform for those who are climbing the career ladder to success to share their insights. This podcast series will showcase my commitment to career development.   

MC & Speaker

Keynote speaker and master of ceremonies

I possess a combination of corporate experience and personal development that enables me to relate confidently to a wide range of people at any given function.

Career Highlights

You can count on me for any of your needs. I built my company on a bedrock of love, with a passion for what’s possible and a commitment to being an unstoppable force for positive change. Here we discuss everything HR, Recruitment and how to elevate the brand and culture of your company.